MailChimp Integration

Connect your MailChimp account to manage subscribers, audiences, campaigns, tags, and track email marketing performance — all from Theo chat.

Why Connect MailChimp?

Manage subscribers and audiences
View campaign performance and stats
Organize contacts with tags and segments
Track open rates, click rates, and bounces
Ask Theo to analyze your email marketing data

Connecting MailChimp

Open the connector

Go to Skill Store → Flow Connectors → MailChimp and click Connect.

Authorize with MailChimp

You'll be redirected to MailChimp's OAuth screen. Grant access.

Pick an audience

Select a default audience (list) and optionally a campaign.

What You Can Do

  • • List all audiences with member counts
  • • List subscribers with email, name, status, and tags
  • • Get detailed subscriber info
  • • Add new subscribers to an audience
  • • Update subscriber status and tags
  • • List recent campaigns with performance stats
  • • Get campaign-level open/click/bounce rates
  • • List tags and segments

Using MailChimp from Theo Chat

"Show my MailChimp audiences" → Lists audiences with member counts
"List subscribers in my main list" → Shows subscribers with status
"Add jane@acme.com to my newsletter" → Adds a new subscriber
"How did my last campaign perform?" → Shows open/click rates
"Tag subscribers who opened the last email" → Manages tags

Token Management

OAuth tokens are automatically refreshed by OpenCharts. If a refresh fails, you'll see a reconnection prompt in the Skill Store.

Disconnecting

Go to Skill Store → Flow Connectors → MailChimp and click Disconnect. You can also revoke access from MailChimp → Account → Connected Sites.

Troubleshooting

No audiences found

Make sure your MailChimp account has at least one audience (list) configured.

Subscriber add fails with 'compliance' error

MailChimp requires double opt-in for some regions. Use status 'pending' instead of 'subscribed'.

"No credentials found"

Reconnect from Skill Store → Flow Connectors → MailChimp.

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